Communcations agency History Will Be Kind (HWBK), has secured two new technology clients; collaboration tech solutions provider Polycom, and Oneflare, an online platform that connects consumers with local expert services.
HWBK will work with Polycom to strengthen its communications programme in Australia, reposition the brand and drive share of voice by tapping in to the news agenda and the brand’s extensive expertise across sectors.
Building on Oneflare’s spectacular startup success, HWBK’s remit for the site spans communication strategy, content creation and influencer engagement to build both its consumer and trade-facing profile.
Head of marketing for Australia & New Zealand at Polycom Kat Chia said, “We have ambitious plans to accelerate growth in the region and know HWBK’s integrated approach is the right fit to support this vision. The experience, talent and agility within the History Will Be Kind team made them a clear choice.”
Emma-Jane Granleese, managing partner of HWBK, added it’s a remarkable time for the agency and a strong indication of what lies ahead.
“2016 has already proven to be a phenomenal year and continued client growth is a testament to our hybrid-offering,” she said.
“HWBK is committed to delivering high impact, content driven campaigns and our channel-agnostic approach means we can adapt quickly to the ever changing media landscape. We are delighted to be entering the technology space by partnering with Polycom and Oneflare.”
HWBK is part of a four-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]
Nine, Seven, and Network 10, all went up against each other last night, debuting fresh seasons of their previous hit shows. The Masked Singer, The Block and My Kitchen Rules all went out to battle, and they all pulled in pretty solid numbers. Let’s get the puns out of the way, My Kitchen Rules simmered, […]
Nine’s The Block burst back onto the scene last night, and interestingly its regional move has translated into more regional viewers. This season of The Block isn’t based on apartments or inner city semis. Instead, The Block has gone rural. The contestants are renovating five separate homes, each on 10 acres of land outside of Melbourne […]
The Masked Singer debuted last night, and Toadie made his debut post Neighbours. Neighbours ended this year, almost cracking a million for its finale and then cracking over a million in BVOD views. Ryan Moloney, aka Toadie, has starred in Neighbours since 1995 and has been a much-loved fixture on our television screens. However, there’s been […]
Brand extension agency Asembl has partnered Streets’ iconic ice-creams with Australian home fragrance, candle and oil diffuser specialist, dusk for a dreamy creamy fragrance range. Now online and launching on Thursday August 11 2022 in dusk stores across Australia, the range including candles, MoodMist fragrant oils, tealights and melts is the very first time these […]
WPP has increased its annual net sales outlook after strong client spending in travel, tech and healthcare sectors boosted pretax profits in the first half of 2022. The world’s largest advertising group announced it made £6.8 billion ($A11.8 billion) in half-year sales and reported a 10.2 per cent increase from the previous year. Pretax profit […]
ROLLiN car insurance has partnered with creative studio Bear Meets Eagle On Fire (BMEOF) to create a 16-part mini-series celebrating important dates in hip hop history. Building on the cultural cachet of the brand launch spot — which featured a yellow puppet named Larry rapping along to Digital Underground’s ‘90s classic ‘The Humpty Dance’— ‘Hip […]
The Nova Podcast Network has released its latest show, Decoding Crypto, which aims to help Aussies understand the nuances of everything from bitcoin to blockchain. Financial journalist Edwina Stott and Collective Shift CEO Ben Simpson will host the new show, explaining the key factors of the crypto revolution starting today, Monday 8 August. The show […]
Australia’s largest independent family-owned brewery, Coopers, has unveiled a brand-new look for its portfolio of naturally conditioned ales and stouts. The first major update to core packaging in 20 years, the iconic Coopers roundel has been refreshed with a modern and clear design showcasing the brand’s heritage and brewing process. The updated packaging follows Coopers’ […]
Domino’s has released an ad campaign announcing its move into burger delivery via It’s Friday. The ad is centralised around the phrase “Finally, burgers made to be delivered”, a reference to Domino’s self-proclaimed title as the experts in food delivery. Adam Ballesty, chief marketing officer of Domino’s ANZ, said: “We’re excited to be able to […]
Michael Hill Jeweller has launched a new campaign promoting its bridal range by celebrating the love story at the heart of the brand. Developed in partnership with CHEP Brisbane, the campaign leads with a film that explores the story of Sir Michael and Lady Christine Hill, from their first meeting in 1964 through to their […]
Australian media personality Russel Howcroft has re-signed a multi-year deal as co-host of 3AW’s Breakfast show, which will see him continue to partner Ross Stevenson on Breakfast for another four years. “’We are delighted Russ is committing to 3AW for the long term”, said 3AW station manager, Stephen Beers. “Ross Stevenson and Russel Howcroft have […]
10’s Masked Singer is gearing up to return, and what it lacks in seriousness, it makes up for in silliness and usually ratings. Masked Singer will be airing from Sunday 7th of August, and it is racing onto the scene after the success of 10’s Hunted. EP Tamara Simoneau chatted with B&T, about why 10’s […]
Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]
Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]