Communcations agency History Will Be Kind (HWBK), has secured two new technology clients; collaboration tech solutions provider Polycom, and Oneflare, an online platform that connects consumers with local expert services.
HWBK will work with Polycom to strengthen its communications programme in Australia, reposition the brand and drive share of voice by tapping in to the news agenda and the brand’s extensive expertise across sectors.
Building on Oneflare’s spectacular startup success, HWBK’s remit for the site spans communication strategy, content creation and influencer engagement to build both its consumer and trade-facing profile.
Head of marketing for Australia & New Zealand at Polycom Kat Chia said, “We have ambitious plans to accelerate growth in the region and know HWBK’s integrated approach is the right fit to support this vision. The experience, talent and agility within the History Will Be Kind team made them a clear choice.”
Emma-Jane Granleese, managing partner of HWBK, added it’s a remarkable time for the agency and a strong indication of what lies ahead.
“2016 has already proven to be a phenomenal year and continued client growth is a testament to our hybrid-offering,” she said.
“HWBK is committed to delivering high impact, content driven campaigns and our channel-agnostic approach means we can adapt quickly to the ever changing media landscape. We are delighted to be entering the technology space by partnering with Polycom and Oneflare.”
HWBK is part of a four-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).
Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.