History Will Be Kind (HWBK) is preparing for a big year ahead with four new starters joining the award-winning integrated communications team, including Jodie Hart, account director, Jonathan Ulyatt, social media manager, Toby O’Malley, senior account executive and Carly Ryan, account executive.
Spurred by a string of key new business wins and organic growth across the agency’s diverse portfolio, the four will work across disciplines to deliver stand-out communications programmes for brands including Allen’s, KitKat, Google, YouTube, Woodford Reserve, Old Forester, Flordis and more.
Part of the Deepend Group, HWBK welcomes Hart from the Hausmann Group, where she was a Senior Consultant working across clients including Procter & Gamble, Mattel Toys, TAL Life Insurance, Goodman Fielder, Magazine Networks and Avon.
Ulyatt joins from Sauce Communications in London, with key experience in hospitality having partnered with brands including Hilton Hotels, D&D London and Tourism Fiji, while O’Malley moves to HWBK from Zing Communications where he worked with the likes of McAfee, IGA and Nikon.
Ryan also brings sport, FMCG and utilities experience from Brisbane-based customer experience agency CXA, where she supported brands such as The Coffee Club, Queensland Cricket, Sleepy’s and Seqwater.
Emma-Jane (EJ) Granleese, Managing Partner and Founder of HWBK, said that the agency is focused on hiring great talent to support growth, while striving to continuously raise the bar with game-changing work.
“Our ethos at HWBK, and the Deepend Group, is that we can only deliver our bold brand of work with the brightest talent available. Jodie, Jon, Toby and Carly are four exciting hires that span a plethora of creative disciplines and demonstrate our commitment to embracing diversity and delivering innovative work for our clients. It’s going to be an exciting year.”
HWBK is proudly part of a five-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech), History Will Be Kind (PR/Social Media) and VERSA (Australia’s first enterprise level Voice Experience agency) delivered in partnership with RAIN.
Please login with linkedin to commenthistory will be kind
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]