History Will Be Kind (HWBK) has announced it has been named as the retained communications agency for Nestlé’s confectionery portfolio that includes Allen’s and KitKat.
Part of the Deepend Group, HWBK will work as an extension of Nestlé’s brand teams following successful campaigns in the second half of 2017, including the launch of Allen’s Frog Family leveraging the return of the beloved Green Frog.
HWBK will be tasked with reigniting and harnessing the love for a raft of iconic brands, delivering creative campaigns, driving relevance and impact with best-in-class communications strategies, working collaboratively with the Nestlé agency village.
Nestlé’s head of marketing for confectionery, Anna Stewart, said: “KitKat and Allen’s are two of our most exciting confectionery brands, both steeped in tradition but with bold expectations for the future alongside the innovative Allen’s Lollysmiths and KitKat Chocolatory brands.
“After a fantastic end to 2017, we’re delighted to welcome HWBK on board for the coming year.”
HWBK managing partner Emma-Jane Granleese said: “KitKat and Allen’s are household names that have stirred consumer emotion for years. Our job is to continue the legacy through brand storytelling and innovation.
“With this approach, we will continue to deliver conversation-driving campaigns and news moments for Nestlé’s incredible confectionery portfolio.”
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]