History Will Be Kind Drives Growth With New Business Director

History Will Be Kind Drives Growth With New Business Director
SHARE
THIS



Creative communications agency History Will Be Kind (HWBK) is looking to drive its next wave of growth with the appointment of Edwina Brook to the role of business director.

Stepping up from her former position as senior account director, Brook will work closely with managing partner and founder, Emma-Jane (EJ) Granleese, to evolve the award-winning agency’s offer while continuing to raise the bar in delivering high impact integrated communications programs and leading the team across Sydney and Melbourne.

EJ said the move was a no-brainer, with Brook having played a critical role in the success of HWBK over the past three years.

“Brook is a crucial part of our business and a true ‘unicorn’ – a stellar communications operator, people manager, strategic and creative thinker, with an entrepreneurial spirit.

“She has been fundamental to driving phenomenal team and client growth for HWBK, and we are thrilled to see her take on this senior business leadership position.”

Brook has a stellar track record in delivering business and client results, and has been responsible for leading clients including ICC Sydney, Nestle and Google, alongside spearheading game-changing work such as the multi-award winning Stop the Horror, in collaboration with Go Gentle Australia and Cummins&Partners.

Speaking of her appointment, Brook said: “At the core of HWBK is our collective hunger to make a mark, and create moments in history for our clients.

“We’ve worked extremely hard to build the brand, partner with inspiring organisations across sectors, and create a unique and high performing culture over the past few years.

“But we will never settle, and I’m excited to be helping shape the future of History with EJ and the team.”

Brook’s promotion comes on the back a string of successes, including winning B&T’s 30 under 30 PR category, alongside numerous agency and campaign-led accolades, including a Cannes Gold Lion for Stop the Horror.

HWBK is proudly part of a five-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group.

The portfolio includes Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech), History Will Be Kind (Communications) and VERSA (Australia’s first enterprise level Voice Experience agency) delivered in partnership with RAIN.

Please login with linkedin to comment

history will be kind

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine