Integrated communications agency, History Will Be Kind (HWBK), is building its senior team, appointing Amanda Bosch as Social Media Director and Content Lead.

Working in an integrated capacity, Bosch will be responsible for driving continued business growth and supporting strong portfolio of existing partners including Monde Nissan, Cheapflights, SEA LIFE Sydney Aquarium, Aspen Pharmacare, and International Convention Centre Sydney.

Bosch brings a wealth of experience to HWBK and its sister agencies within the Deepend Group, having worked across social media, digital and marketing strategy for more than 16 years. Prior to joining HWBK, Bosch was Head of Social & Digital Communications at ACMN, Australia’s leading entertainment agency.

Speaking of her appointment, Bosch said: “Having witnessed some of the fantastic work History Will Be Kind has produced, I can’t wait to get stuck in with the nimble and tenacious team. I’m delighted to be joining them as they continue to make history.”

Emma-Jane (EJ) Granleese, Managing Partner of HWBK, said Bosch has fantastic passion and energy with a unique and intuitive approach to social and the future of content marketing.

“Amanda’s strategic thinking is applied in a structured and practical way and this has delivered stellar results for clients across a variety of sectors including technology, innovation, entertainment and telecommunications.

“She has a flair for storytelling and her experience encompasses an exceptional mix of digital innovation and strategy, and social media knowledge. She will be a great asset to History Will Be Kind, enhancing our team and unique hybrid offering.”

HWBK is proudly part of a four-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group.  The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech) and History Will Be Kind (PR/Social Media).