History Will Be Kind Boosts Travel & Not-For-Profit Offering With New Hires

History Will Be Kind Boosts Travel & Not-For-Profit Offering With New Hires
B&T Magazine
By B&T Magazine



Communications agency History Will Be Kind (HWBK) has welcomed two new team members to help bolster the agency’s travel and third-sector offering.

In the role of senior account director, Lizzy Chadwick joins the senior leadership team from GTI, a leading marketing and PR agency for the travel and leisure industries. With over 13 years’ experience, Chadwick is an integrated operator who has led award winning campaigns for global brands like Marriott International, W Hotels and LATAM Airlines. Chadwick is heading up a number of key travel accounts, including the launch of Sydney Airport’s new luxury retail precinct located at T1 International terminal and Celebrity Cruises.

L-R: Taylah O’Neill, Lizzy Chadwick and Jack Hazeldine

Jack Hazeldine has been appointed as account manager, joining from an in-house role at St Mungo’s, the UK’s leading homelessness charity. Prior to this, Hazeldine worked for a boutique agency servicing clients across the tech, creative and innovation sectors, working with global brands including Panasonic and Penguin Random House with a focus on thought leadership. Hazeldine will work across a portfolio that spans not-for-profit with the McGrath Foundation, to consumer tech with Google.

Alongside the new hires, HWBK has celebrated an internal promotion with Taylah O’Neill stepping up to account executive. Having started with the business as an intern in 2020, O’Neill joined the team full time in March 2022, having retired from a stellar career as a professional athlete, representing Australia as part of the 2022 Winter Olympics. With a passion for health, sport and travel, O’Neill is lending her expertise to client partners including Therabody and ChristchurchNZ.

E-J Granleese, founder and managing partner at History Will Be Kind, said, “We’re delighted to welcome Lizzy and Jack to the team, alongside supporting the career growth of some fantastic junior talent in Taylah. With diverse backgrounds and experience in the mix, it’s fantastic to be able to draw on the team’s expertise as we embed a number of new client wins and re-appointments, including Sydney Airport, Heinemann Duty Free, Etihad and ChristchurchNZ.”

HWBK is proudly part of the Deepend Group, an independent, digital communications and innovation consultancy group. The portfolio includes Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech) and History Will Be Kind (Communications).




Please login with linkedin to comment

history will be kind

Latest News

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]