McDonald’s is once again playing to the “person on the street”, having yet another dig at woke, overpriced hipster cafés to spruik the merits of its McCafé coffee.
If you want ferret milk, soy decaf macchiato with a twist and all served in a “no children” ball pit then McCafé certainly isn’t the place for you says a new campaign for McDonald’s UK via its incumbent creative agency Leo Burnett.
Although it’s a theme we’ve seen over and over again – and, admittedly, skewering hipsters for a laugh isn’t exactly difficult – it’s good fun that plays at the heart of the McDonald’s’ customer base.
Thomas O’Neill, head of marketing for food and beverages at McDonald’s UK said: “Customers regularly tell us how good our coffee tastes, and the price they pay is so much cheaper than the competition.
“Our new campaign dramatises how expensive – and ridiculous – things are getting in coffee shop culture.”
Check out the nonsense below:
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