High School Dropout To Launch New Magazine

High School Dropout To Launch New Magazine
SHARE
THIS



If you asked the average businessperson “Is launching a new magazine in 2017 a good idea?”, you’d almost certainly get a definitive “no” – perhaps a “definitely no”. It is usually then followed by “the magazine industry is in decline, and will never recover”. Looking at the news headlines and broad statistics, that’s a reasonable conclusion too.

So, why is a high school dropout launching a new title, into a category that hasn’t seen a locally-produced addition in 30 years?

“It’s part passion, part business” said Rob Bell, the man behind the launch of DIYODE magazine. The new publication has been designed to cater to the passions of DIY hobby electronics and gadget-building (also referred to as ‘makers’).

“It is true that as a whole, you can conclude that magazine sales are in decline. However, most niche magazines do not follow the same pattern,” Bell said.

“Most of the statistical decline can be attributed to the larger magazines such as Women’s Weekly or Woman’s Day. Their statistics, which show a decline of five to 10 per cent, tend to skew the overall numbers. They’re in decline. However, niche titles that cater to specific interests, are soaring.

“Of course, we also cannot disregard digital publications. I’m not going to say things aren’t moving to digital, but a printed magazine is still preferred by over 60 per cent of our pre-launch subscribers, suggesting our dual-strategy of print and digital offerings makes excellent sense right now.

“Now, this is an entirely new publication. Maybe people won’t like our content or our colours, or maybe we totally misread the demand, but there’s only one way to find out for sure.”

Bell said DIYODE has had an impressive response for its pre-launch.

“Despite still being weeks away from releasing our first issue, we’ve received thousands of pre-orders and subscriptions, and thousands of newsletter subscribers are keen to see what we’re going to deliver,” he said.

“Advertiser support has also been very promising, with some relevant retailers selling our magazine in their stores to compliment our direct and newsagent distribution. We have had very promising commitments from retailers in this unique space.”

Jaycar Electronics Group is one such retailer. Murray Roberts, communications manager at Jaycar, said: “We’re excited to see another magazine on our shelves that supports electronics and maker enthusiasts. We’ve seen Arduino take the world by storm, so it’s great to see an Australian magazine dedicated to this maker phenomenon.”

Altronics Distributors is also supporting DIYODE. Ben Lowe, marketing and website manager at Altronics, said: “It’s high time Australian makers had their own publication, and Altronics is thrilled to be supporting a magazine that represents a new generation of electronics builders.”

The first issue of DIYODE will be released on 1st July 2017.

Please login with linkedin to comment

DIYODE DIYODE Magazine

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]