Hermès’ Flagship China Store Rakes In $4M On Reopening Day Following Lockdown
According to reports, high-end fashion retailer Hermès brought in 19 million renminbi, or $AU4.24 million on the day it reopened its flagship store in Guangzhou following coronavirus lockdowns.
Known for its luxury goods such as the Birkin bag and silk scarves, it’s been reported it is the highest single-day sales figure for a single boutique in China.
The whopping figure could indicate good news for retailers across the globe, with consumers primed and ready to splurge again once COVID-19 restrictions start to life.
China came out of quarantine + went straight to shopping. Wow.
Hermès Hauled in $2.7 Million in One China Store on Saturday: Sources https://t.co/IeX9RRIos1 via @wwd
— Shelby Ivey Christie (@bronze_bombSHEL) April 13, 2020
This city is in Guangdong, one of China’s wealthiest mainland provinces and its most populated.
China’s lockdown in Wuhan officially ended on April 8, and the city’s transportation hubs have restarted its operations as locals emerged from isolation for the first time in months.
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