With the Australian Open now well and truly in full swing, B&T thought it would be grand if we highlighted some of the brands taking full advantage of the tennis slam.
Uber and Uber Eats
Uber has signed up as the official ridesharing partner of Australian Open in 2019.
The company is encouraging people to ditch the keys and use their services during the biggest sporting event in January.
Uber’s food delivery arm, Uber Eats, has also been making a big marketing push during the tournament with some cleverly disguised ads during match breaks. Check out a couple of them below:
Iconic Australian bag brand Crumpler has launched its first courtside shoppable space and limited-edition bag collaboration with the Australian Open.
Drawing on characteristics unique to the Australian Open’s home city, the Crumpler shoppable space reflects and merges the city’s industrial architecture, shades of blue, boutique retail and food offerings and deconstructed graffiti laneways.
The space replicates Crumpler’s latest store fixture suite used at its most recent concept store in Jem, Singapore. It’s the first iteration of the new store concept as seen by Australian customers.
The limited-edition Crumpler x AO bag collaboration features the brand’s signature sleek designs and functionality, and includes backpacks, cross body bags, messengers and totes.
The grand slam’s official hair and skincare partner has opened the doors to a purpose-built nature’s playground available for all Ground Pass holders.
It is complete with a hedge maze, ‘Sunflower Slide’, mini trampolines, a Garnier Fructis-scented-bubble-blowing see-saw, a Micellar Water ball pit filled with 100 per cent recycled plastic balls and fruit-shaped inflatables and more.
Along with the playground, Garnier is also giving away more than $750,000 worth of product and hosting an exclusive players’ beauty bar.
Treasury Wine Estates
Treasury Wine Estates (TWE) has signed up as the official wine supplier for this year’s Australian Open.
TWE is supplying a range of premium Australian wines to many of the restaurants and food outlets across Melbourne Park, with a special showcase within the vineyard precinct at Grand Slam Oval.
Energy company AGL has employed out-of-home marketing agency TMS Outdoor to pedal people from Melbourne’s Federation Square to the Australian Open festival entrance throughout the grand slam with rickshaws.
Lavazza, Barilla and Aperol
The Australian Open hosted Italian Partner Day last week, with Italian-based partners Lavazza, Barilla and Aperol bringing to life activations for fans.
A social media competition saw Australian Open attendees take photos at Lavazza’s, Aperol’s and Barilla’s onsite locations, and share them on Instagram using the hashtags #ItalianPartnerDay and #AusOpen.
Barilla’s Masters of Pasta custom-built restaurant has returned for a second year in a new location in the vineyard precinct on Grand Slam Oval.
Fans craving an authentic coffee fix will find it at Lavazza, with the Grand Slam Oval two-story custom-built Lavazza Café serving not just traditional long-blacks and café lattes, but also bespoke cold beverages including ‘Cremespresso’ and ‘Nitro Cold Brew’.
Meanwhile, Club Aperol at Grand Slam Oval and Garden Square is keeping the Aperol Spritzs coming in its stylish and relaxing bars decorated in the iconic Aperol orange.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]