Heinz Ketchup Releases Ridiculously Slow All-Red Puzzle

Heinz Ketchup Releases Ridiculously Slow All-Red Puzzle
SHARE
THIS



As Australians continue to find new ways of keeping themselves entertained during COVID-19 self-isolation restrictions, a nostalgic favourite is back and trending in our social feeds: the jigsaw puzzle.

Found on dining tables around the country, Heinz Ketchup has served up something else for Aussies to enjoy this month – creating a puzzle of its very own, and with 570 pieces all identical Heinz red, it might just be the world’s slowest puzzle ever made.

With puzzle-related Google searches rocketing by 650 per cent in Australia over the past three months, Heinz will be challenging 57 Australians to tackle the puzzle which will be available all around the world – here’s hoping an Aussie can complete it first!

Heinz Australia CMO Shane Kent said: “Heinz ketchup isn’t the only staple on Aussie tables, with puzzle pieces now a hugely popular iso-hobby. So, we’ve gone ahead and created the puzzle to end all puzzles – a ridiculously slow all-red ketchup jigsaw to help pass the time.

“Just like the satisfaction from when you finally tap, shake and squeeze that last dollop of ketchup out of the bottle, this puzzle is worth the patience. Only this time, our fans might need more than elbow grease to solve it.”

Whether you live alone, with family or roommates, this puzzle is designed to entertain and provide a sense of happiness during these unprecedented times.

Survivor Australia contestant Nick Iadanza, well-known for his puzzle prowess, will be one of the first Australians to tackle the Heinz Ketchup puzzle. He commented: “My love for jigsaws has reached an all-time high during the COVID-19 restrictions, and I can’t wait to tackle the Heinz all-red ketchup puzzle. I’ll be timing myself, aiming to finish it at record speed!”

Heinz is giving away puzzles to ketchup lovers in 17 countries around the world. In Australia, 57 lucky Australians will win a Heinz ketchup puzzle.

Please login with linkedin to comment

Latest News

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]