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Reading: Heinz In The Dog House For Telling Porkies About Its Kids Snacks
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B&T > Advertising > Heinz In The Dog House For Telling Porkies About Its Kids Snacks
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Heinz In The Dog House For Telling Porkies About Its Kids Snacks

Staff Writers
Published on: 22nd June 2016 at 10:08 AM
Staff Writers
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It’s not a happy day for Heinz after the consumer watchdog found the FMCG brand’s ‘healthy’ snacks marketed towards children were packed full of sugar.

The snacks in question are the Little Kids Shredz products, which claim to be 99 per cent fruit and vegetables, but also have 23 grams of sugar stuffed inside each serving. The recommended daily intake of sugar, according to the World Health Organisation, is 25 grams, or six teaspoons.

heinz full 1

The ACCC (Australian Competition and Consumer Commission) says the claims made would make people think the snacks are healthy, when in fact they’re not.

“The ACCC has brought these proceedings because it alleges that Heinz is marketing these products as healthy options for young children when they are not,” said ACCC CEO Rod Sims in a statement.

“These products contain over 60 per cent sugar, which is significantly higher than that of natural fruit and vegetables – for example, an apple contains approximately 10 per cent sugar.

“We also allege that rather than encouraging children to develop a taste for nutritious food, these Heinz Shredz products are likely to inhibit the development of a child’s taste for natural fruit and vegetables and encourage a child to become accustomed to, and develop a preference for, sweet tastes.”

B&T has contacted Heinz for further comment, but had not heard back at the time of publication.

Lead image via ACCC website.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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