Dutch beer brand Heineken is winning plaudits for its latest ‘Worlds Apart’ campaign that managed to do what a lot of brands fail at – nail the social/political message.
Following on from Pepsi’s disastrous Kendall Jenner spot recently, Heineken have taken the bold move of getting three sets of strangers, all with very differing views of the world. A feminist is matched against a misogynist, the next are pro and anti-transgenderism, while the third have very different views over the existence of climate change.
The couples are then made to construct some flat-pack furniture which turns out to be a bar where they air their views over a beer.
Sure, it’s a little predictable and cheesy at times, but far from the hell served up by Pepsi.
However, it’s won plenty of fans judging by the comments to YouTube. “Pepsi: oh no we fucked up…there’s no way this can get worse. Heineken: hold my…wait how about we sit down and talk about it,” wrote one person. While another added: “wowwwwwwwww one of the most amazing ads i’ve ever seen in a big time.”
Another penned: “Beer: the solution to world piece (sic), who knew? Actually, I did.”
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]