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B&T > Heineken Gets Shirty At New Google Logo’s Distinct Similarities
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Heineken Gets Shirty At New Google Logo’s Distinct Similarities

Staff Writers
Published on: 3rd September 2015 at 11:29 AM
Staff Writers
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Yesterday Google revealed its latest hairdo to the world, The new logo and branding has caused a ruckus online with people calling out the tech giant for copying Heineken’s Logo.

As reported in B&T, the new look and feel was the brand’s attempt to make interacting with Google on its various platforms a seamless experience. However Twitter users pointed out Google’s new crooked “e” rips off Heineken’s logo.

google
Google’s new logo
Heineken’s logo

Google Netherland’s Twitter account admitted the similarities, tweeting out “Inspired by the most @heineken_NL”:

Geïnspireerd door de meester. /cc: @heineken_NL pic.twitter.com/RhBMko6Qrl

— Google Nederland (@GoogleNL) September 1, 2015

Heineken replied:

Hi @Google, you’ve inspired us too… #Googlelogo#SmilingEpic.twitter.com/RIuysTkdsk

— Heineken NL (@Heineken_NL) September 1, 2015

In other Google news, Sydney-based creative agency AnalogFolk have ‘Googlefied’ 10 famous logos in honour of Google’s rebrand:

tumblr_nu1jinyv3g1qzx1e0o1_500 tumblr_nu1jinyv3g1qzx1e0o2_500 tumblr_nu1jinyv3g1qzx1e0o3_500 tumblr_nu1jinyv3g1qzx1e0o4_500 tumblr_nu1jinyv3g1qzx1e0o5_500 tumblr_nu1jinyv3g1qzx1e0o6_r1_500 tumblr_nu1jinyv3g1qzx1e0o7_500 tumblr_nu1jinyv3g1qzx1e0o8_500 tumblr_nu1jinyv3g1qzx1e0o9_500 tumblr_nu1jinyv3g1qzx1e0o10_500

Logos created by Michael Kleinman (https://twitter.com/metamike) and Josef Wimberger (https://twitter.com/josefwimberger) 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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