Heineken Gets Shirty At New Google Logo’s Distinct Similarities
Yesterday Google revealed its latest hairdo to the world, The new logo and branding has caused a ruckus online with people calling out the tech giant for copying Heineken’s Logo.
As reported in B&T, the new look and feel was the brand’s attempt to make interacting with Google on its various platforms a seamless experience. However Twitter users pointed out Google’s new crooked “e” rips off Heineken’s logo.
Google’s new logo
Heineken’s logo
Google Netherland’s Twitter account admitted the similarities, tweeting out “Inspired by the most @heineken_NL”:
Geïnspireerd door de meester. /cc: @heineken_NL pic.twitter.com/RhBMko6Qrl
— Google Nederland (@GoogleNL) September 1, 2015
Heineken replied:
Hi @Google, you’ve inspired us too… #Googlelogo#SmilingEpic.twitter.com/RIuysTkdsk
— Heineken NL (@Heineken_NL) September 1, 2015
In other Google news, Sydney-based creative agency AnalogFolk have ‘Googlefied’ 10 famous logos in honour of Google’s rebrand:
Logos created by Michael Kleinman (https://twitter.com/metamike) and Josef Wimberger (https://twitter.com/josefwimberger)
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