Yesterday Google revealed its latest hairdo to the world, The new logo and branding has caused a ruckus online with people calling out the tech giant for copying Heineken’s Logo.

As reported in B&T, the new look and feel was the brand’s attempt to make interacting with Google on its various platforms a seamless experience. However Twitter users pointed out Google’s new crooked “e” rips off Heineken’s logo.

Google Netherland’s Twitter account admitted the similarities, tweeting out “Inspired by the most @heineken_NL”:

Geïnspireerd door de meester. /cc: @heineken_NL pic.twitter.com/RhBMko6Qrl

— Google Nederland (@GoogleNL) September 1, 2015

Heineken replied:

Hi @Google, you’ve inspired us too… #Googlelogo#SmilingEpic.twitter.com/RIuysTkdsk

— Heineken NL (@Heineken_NL) September 1, 2015

In other Google news, Sydney-based creative agency AnalogFolk have ‘Googlefied’ 10 famous logos in honour of Google’s rebrand:

Logos created by Michael Kleinman (https://twitter.com/metamike) and Josef Wimberger (https://twitter.com/josefwimberger)