Hedgehog Agency Claims Full-service Remit For Global Medical Cannabis Brands

Hedgehog Agency Claims Full-service Remit For Global Medical Cannabis Brands
SHARE
THIS



Start-up Hedgehog Agency has announced it has been appointed as the full-service agency for MGC Pharmaceuticals its subsidiary luxury skincare company MGC Derma.

Hedgehog has also been named the official agency for the Medical Cannabis Council of Australia.

MGC Pharmaceuticals is a global specialist medical-grade cannabis company. Its core business strategy is to develop and supply high-quality cannabinoid-based pharmaceutical products for the growing medical markets in Europe, North America and Australasia.

Global skincare brand MGC Derma uses CBD (an ingredient derived from cannabis) in its products.

Ron Lipsky, manager of business development and international relations at MGC Pharma, said: “I’m pleased to welcome the Hedgehog Agency team on board. They truly believe in our mission to make MGC a global leader in Phytocannabinoid-based medicines.

“They understand our needs as a start-up in the medical space, and their work is always impressive. We’ve got some exciting work coming up and we can’t wait to help grow this important company together.”

Hedgehog was founded 10 months ago by brother-sister duo Ali Berg (creative director) and Josh Berg (managing director).

“We couldn’t be more excited about working with important businesses MGC Pharmaceuticals and MGC Derma,” Ali said.

“We’ve been brought in to help shape the whole brand, from social right through to press and print.”

Josh added: “We’re passionate about educating the public on the role that medical cannabis and cannabidiol play in effectively treating previously unmet medical needs and improving the lives of patients, impacting public health across the world.

“MGC really are changing the world, and it is an honour to join them on their mission.”

Please login with linkedin to comment

Hedgehog Agency Medical Cannabis Council of Australia MGC Derma MGC Pharmaceuticals

Latest News

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]