Start-up Hedgehog Agency has announced it has been appointed as the full-service agency for MGC Pharmaceuticals its subsidiary luxury skincare company MGC Derma.
Hedgehog has also been named the official agency for the Medical Cannabis Council of Australia.
MGC Pharmaceuticals is a global specialist medical-grade cannabis company. Its core business strategy is to develop and supply high-quality cannabinoid-based pharmaceutical products for the growing medical markets in Europe, North America and Australasia.
Global skincare brand MGC Derma uses CBD (an ingredient derived from cannabis) in its products.
Ron Lipsky, manager of business development and international relations at MGC Pharma, said: “I’m pleased to welcome the Hedgehog Agency team on board. They truly believe in our mission to make MGC a global leader in Phytocannabinoid-based medicines.
“They understand our needs as a start-up in the medical space, and their work is always impressive. We’ve got some exciting work coming up and we can’t wait to help grow this important company together.”
Hedgehog was founded 10 months ago by brother-sister duo Ali Berg (creative director) and Josh Berg (managing director).
“We couldn’t be more excited about working with important businesses MGC Pharmaceuticals and MGC Derma,” Ali said.
“We’ve been brought in to help shape the whole brand, from social right through to press and print.”
Josh added: “We’re passionate about educating the public on the role that medical cannabis and cannabidiol play in effectively treating previously unmet medical needs and improving the lives of patients, impacting public health across the world.
“MGC really are changing the world, and it is an honour to join them on their mission.”
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]