The Heart Foundation has today launched a national marketing campaign to inform Australians affected by heart disease about their increased risk of complications from COVID-19. T
he campaign, which includes TV, radio, print and digital elements, kicked off today with full-page ads in metro mastheads nationally. This will be followed by print advertising in key regional areas.
Heart Foundation Chief Marketing Officer, Chris Taylor, said the campaign aims to raise awareness of increased risk for those who have heart disease and tell them about the best ways they can look after their heart health.
“We’re running this campaign to ensure people with heart conditions have the appropriate and relevant information to support them at this critical time,” Taylor said.
“We want to remind all Australians – and particularly those at higher risk due to heart disease – that we are here for them,” he said.
“While this is a novel condition and many things about it are still unknown, relevant messages need to be delivered quickly to those at high risk of complications from COVID-19.
“The Heart Foundation continues to be a source of trusted, credible advice on heart health. While Australians grapple to comprehend the current landscape, the Heart Foundation Helpline and website are available to answer their heart health questions.
“The Heart Foundation’s Chief Medical Advisor and cardiologist, Professor Garry Jennings, is the face of the campaign, which delivers a simple, empathetic and clear message in the style of a community service announcement.”
The six-week campaign execution will include print ads in News Corp Australia’s regional and metro mastheads, a lift-out in The West Australian (advertising and editorial), a 30-second TVC on Channel 7 and Foxtel, capital city radio spots and digital (Facebook, Google, News Corp).
Taylor said the campaign’s key message is simple: “If you have heart disease, you are more vulnerable to severe COVID-19 complications. It may also worsen existing heart conditions.
“In addition to good hygiene and social distancing, we are advising people to maintain their current treatment and medication plan; get the flu vaccine; stay physically active and eat healthily; and seek medical help if their heart condition becomes severe or worsens quickly.”
The campaign was developed with support from the Heart Foundation’s specialist healthcare creative agency, DDB Remedy. It will also be supported through the Heart Foundation’s own channels, including website, Helpline, social media and EDMs.
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