Heart Foundation Launches COVID-19 Campaign Via DDB Remedy

Heart Foundation Launches COVID-19 Campaign Via DDB Remedy
SHARE
THIS



The Heart Foundation has today launched a national marketing campaign to inform Australians affected by heart disease about their increased risk of complications from COVID-19. T

he campaign, which includes TV, radio, print and digital elements, kicked off today with full-page ads in metro mastheads nationally. This will be followed by print advertising in key regional areas.

Heart Foundation Chief Marketing Officer, Chris Taylor, said the campaign aims to raise awareness of increased risk for those who have heart disease and tell them about the best ways they can look after their heart health.

“We’re running this campaign to ensure people with heart conditions have the appropriate and relevant information to support them at this critical time,” Taylor said.

“We want to remind all Australians – and particularly those at higher risk due to heart disease – that we are here for them,” he said.

“While this is a novel condition and many things about it are still unknown, relevant messages need to be delivered quickly to those at high risk of complications from COVID-19.

“The Heart Foundation continues to be a source of trusted, credible advice on heart health. While Australians grapple to comprehend the current landscape, the Heart Foundation Helpline and website are available to answer their heart health questions.

“The Heart Foundation’s Chief Medical Advisor and cardiologist, Professor Garry Jennings, is the face of the campaign, which delivers a simple, empathetic and clear message in the style of a community service announcement.”

The six-week campaign execution will include print ads in News Corp Australia’s regional and metro mastheads, a lift-out in The West Australian (advertising and editorial), a 30-second TVC on Channel 7 and Foxtel, capital city radio spots and digital (Facebook, Google, News Corp).

Taylor said the campaign’s key message is simple: “If you have heart disease, you are more vulnerable to severe COVID-19 complications. It may also worsen existing heart conditions.

“In addition to good hygiene and social distancing, we are advising people to maintain their current treatment and medication plan; get the flu vaccine; stay physically active and eat healthily; and seek medical help if their heart condition becomes severe or worsens quickly.”

The campaign was developed with support from the Heart Foundation’s specialist healthcare creative agency, DDB Remedy. It will also be supported through the Heart Foundation’s own channels, including website, Helpline, social media and EDMs.

 

 

Please login with linkedin to comment

covid-19 Heart Foundation

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]