The National Heart Foundation has announced two key senior appointments as it continues to build a high-performance marketing team to deliver on its three-year strategic plan.
Bernie Hallam has joined the Heart Foundation as director of marketing insights, and Troy Muir will take up the role of director of digital and direct channels.
Hallam joins the Heart Foundation from Nestlé, where he led the consumer and marketing insights agenda across numerous parts of the business.
Troy Muir joins the Heart Foundation from Coles flybys, where he led digital operations.
National Heart Foundation CMO Chris Taylor said: “Between them, Bernie and Troy have more than 25 years’ experience as accomplished marketing strategists.
“They are outstanding choices to help lead the Heart Foundation’s marketing as we look to build a consolidated marketing strategy for the organisation and lead the fight toward an Australia free of heart disease.”
Taylor is carving out a consolidated marketing strategy for the Heart Foundation and has developed a single marketing function for the national body for the first time.
“Since I began at the Heart Foundation, I’ve been developing a high-performing, commercially-focused marketing team to meet the objectives of our three-year ‘One Heart’ strategic plan,” he said.
“Bernie and Troy, together with an expanded team of marketing professionals, will assist in driving the organisation to become more customer-focused while evolving our digital assets to deliver a data driven, connected and personalised customer experience.”
Commenting on his appointment, Hallam said: “Joining the Heart Foundation at this critical juncture is a wonderful opportunity to make a difference, not only to the Heart Foundation brand itself, but to the lives of so many Australians.
“I’m looking forward to delivering crucial insights and intelligence that strengthens our relevance and relationships with everyday Australians.”
Muir said: “I’m genuinely excited about the opportunity to combine my experience in marketing operations and technology with a brand of such significance and purpose as the Heart Foundation.