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Reading: ‘Heart Disease Is Heartless’ Campaign Is As Morbid As You Think It Would Be
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B&T > Advertising > ‘Heart Disease Is Heartless’ Campaign Is As Morbid As You Think It Would Be
AdvertisingMarketing

‘Heart Disease Is Heartless’ Campaign Is As Morbid As You Think It Would Be

Staff Writers
Published on: 25th August 2015 at 10:19 AM
Staff Writers
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The British Heart Foundation (BHF), via DLKW Lowe in London, has launched its new integrated brand campaign that shows how sudden and unexpected heart disease can be.

At the centre of the integrated campaign is the 40 second TVC ‘Classroom’, directed by Tom Tagholm of Park Pictures.

Carolan Davidge, director of marketing and Engagement said: “This campaign marks the start of a long term strategy for BHF which aims to shift the way people think about heart disease. We want this campaign to give people an emotional punch, showing them that heart disease can rip people away from friends and family without warning.

“By making people contemplate the unexpected devastation that heart disease causes, we hope to inspire people to donate funds to continue BHF’s lifesaving research.”

What do you think of the campaign? Tweet us @bandt

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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