The British Heart Foundation (BHF), via DLKW Lowe in London, has launched its new integrated brand campaign that shows how sudden and unexpected heart disease can be.

At the centre of the integrated campaign is the 40 second TVC ‘Classroom’, directed by Tom Tagholm of Park Pictures.

Carolan Davidge, director of marketing and Engagement said: “This campaign marks the start of a long term strategy for BHF which aims to shift the way people think about heart disease. We want this campaign to give people an emotional punch, showing them that heart disease can rip people away from friends and family without warning.

“By making people contemplate the unexpected devastation that heart disease causes, we hope to inspire people to donate funds to continue BHF’s lifesaving research.”

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