HCF Unveils New Campaign In Partnership With National Breast Cancer Foundation

HCF Unveils New Campaign In Partnership With National Breast Cancer Foundation
SHARE
THIS



HCF has unveiled its new partnership with the National Breast Cancer Foundation, that will see significant funds going to breast cancer research over the next three years, along with community initiatives to help raise awareness and funds, such as the Mother’s Day Classic.

HCF launches the NBCF partnership with ‘Walk with us’ at Mother’s Day Classic – a social initiative to get Australians active and walking together to raise funds for breast cancer research – one of the most commonly diagnosed cancers among women in Australia.

44 Australian women are expected to be diagnosed with breast cancer every day in 2016, and 1 in 8 women will develop the disease in their lifetime. The NBCF aims to achieve zero deaths by 2030, through research into the detection, prevention and management of breast cancer.

HCF Walk With Us is led by AFL legend Jude Bolton and his wife Lynette and kicks off with the creation of a series of health tips and stats, as well as a formal invitation to Australians to get active for a good cause.

With this initiative HCF wants to encourage Australians to participate in the Mother’s Day Classic and, for every person registered, HCF will donate $100 to breast cancer research on their behalf.

HCF will also include a digital #WalkWithUs initiative by donating $10 for every post or picture of any person being active that mentions the campaign hashtag until May 31.

The series #WalkWithUs with Jude and Lynette Bolton will be posted on HCF social media, amplified with paid media, social engagement and earned media. The videos will include health tips, stretching tips and breast cancer stats in Australia.

Commenting on the partnership, Shaun Larkin, managing director, HCF said, “At HCF, we want to partner with organisations that share our vision for creating a healthy future for all Australians.

“Whether it is providing opportunities for an active lifestyle, community initiatives that support health, or innovations and education programs, we want to play an active role in driving change. The partnership is a testament to this vision and we want to work together to have no breast cancer deaths by 2030.”

National Breast Cancer Foundation CEO Sarah Hosking added, “It is through targeted and robust research that we can improve the way breast cancer is managed and treated.

“Without the support of organisations like HCF, who are committed to helping fund vital research, we would be unable to reach our goal of zero deaths by 2030. Just like us, HCF is not-for-profit, so there is great alignment between the two organisations.

“They understand the importance of health and support our belief in the power of research.”

HCF will be rolling out other initiatives later in the year with NBCF, and over the next three years, under the NBCF sponsorship including leveraging Breast Cancer Awareness Month in October.

Credits
* PR Agency: WE Buchan
* Media: Match Media
* Creative: Holiday and End of Work.

Please login with linkedin to comment

Billboard end of work mother's day classic National Breast Cancer Foundation Old El Paso Prime Awards walk with us we buchan

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]