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Reading: HCF Imagines ‘A World Where Health Comes First’ In New TVC
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B&T > Advertising > HCF Imagines ‘A World Where Health Comes First’ In New TVC
Advertising

HCF Imagines ‘A World Where Health Comes First’ In New TVC

Eva McKenzie
Published on: 8th May 2017 at 7:20 AM
Eva McKenzie
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Not-for-profit health fund HCF has revealed the latest iteration of its ‘Health Comes First’ platform, featuring a creative that imagines a world where health comes first to inspire Aussies to rethink what contributes to their wellbeing.

The new spot re-imagines everyday scenarios where health is now the first priority. Scenes include cyclists on street with no cars, free sunscreen at the beach, a veggie van (instead of Mr Wippy), a commuter train transformed into a gym, and a happy and healthy 100 year old celebrating their birthday.

The creative is the latest evolution and continuation of the brand’s major refresh, which began in May last year. It also follows the ‘HCF Health Intelligence’ campaign and TVC launched earlier this year.

Jenny Williams, chief marketing officer at HCF, said: “We are proud to unveil the new creative, which is a natural and bold evolution of the ‘Health Comes First’ platform first launched last year.”

“At HCF, we are committed to putting the nation’s health first and want to empower every Australian to do the same. The new creative imagines how we could all create a world where health is the number one priority through examining everyday experiences most Australians can relate to.

“With this, we hope to inspire Australians to reconsider their own lives and the positive steps they can take every day to join us in championing their own and other Australians’ health.”

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By Eva McKenzie
I am a reliable, committed and enthusiastic employee with a strong knowledge of the media landscape and a passion for public relations. I am a very social person and absolutely love talking to people, naturally learning the importance of networking and establishing connections. I am a driven, motivated and a confident individual; someone who is always willing to go above and beyond and who is constantly striving to achieve their best. Currently working in corporate public relations, I am extremely excited about the prospect of continuing work in such a stimulating, fast-paced industry. Through regular employment, university, study abroad opportunities and internships I have developed a strong skill set and feel comfortable adapting to new environments and working as an individual or as a part of a team. I pride myself on my strong work ethics, self-motivation and commitment to achieving professional and personal goals. These attributes, along with my positive attitude have been vital to my career and study successes to date. I would describe myself as someone who goes the extra mile to achieve a high level of professionalism in all that I do.

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