One of Australia’s leading brand agencies, Haystac has won the PR account for global watch, smartwatch and accessories brand, Fossil for its strategic and insights led campaign that celebrates time.
As part of the new business win, Haystac will handle the PR for Fossil’s ongoing media relations, influencer content series and celebrity ambassador program.
Fossil’s managing director for Australia, Ives Palmer said: “They fully understood what makes our audience tick, how we can connect with them in an authentic way, and delivered a unique strategy that was both creative and results-focused.”
Haystac managing director, Simon Pipkorn added: “Retailing in Australia is constantly evolving to meet the ever-changing demands of the consumer.
“Our unique strategic process allows us to deeply understand the personal values of our clients’ audiences to truly resonate with them and build powerful brand connections.”
Pipkorn continued: “The win is testament to the team’s hard work and passion and shows how Network integration provides the best outcomes and solutions for existing clients.”
Fossil now works with two agencies under the Dentsu Aegis Network which also includes Vizeum as its media agency of record.
The account win follows the announcement of Fossil’s collaboration with international curve model, Bree McCann – brought to life by Haystac’s management of content creation and social execution.
Fossil joins a Haystac’s portfolio of lifestyle clients, including Officeworks, Bunnings, BP, Graham & Brown, HBO, Warner Bros., Skyscanner, Ostelin and Amcal Pharmacy.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]