Haystac today announced it has won BP following a competitive pitch. Haystac will work with the global petrol company to promote its Australian retail network on a project basis, managing PR, social media, activations and select point of sale work.
Haystac has already commenced work with BP, launching a campaign to promote its first-to-market ‘Rethink how you Refuel’ campaign in partnership with Virgin Australia’s Velocity Frequent Flyer program.
BP’s relationship with Velocity Frequent Flyer was established in 2015 and has recently evolved to offer consumers the opportunity to not only earn Velocity points when they fill up with BP, but also to pay for their fuel and shop purchases with their existing points balance.
Additional upcoming projects that Haystac will support BP on include the launch of BPME, a new app designed to help customers to simplify their retail experience, as well as launching another major partnership.
Rebecca Fyson, B2C marketing manager, at BP said, “Haystac’s strategic and creative thinking really stood out throughout the pitch process and their ability to provide solutions across PR, social and activation gave us a rounded result.
“We have seen already some fantastic results in their early work for us and we are excited to see what we develop together in the campaigns to come.”
Speaking of the win, Haystac general manager Jason Carnew said, “BP is such an iconic brand, and one that most consumers interact with on a regular basis. We look forward to working with BP in promoting their innovative retail experience and helping them solidify their position as leaders in the market.”
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]