Haystac, part of the BWM Dentsu Group, has rounded out its senior leadership team with the appointment of Hien Pham as head of social.
Reflecting Haystac’s continued evolution and client growth, Pham’s extensive experience will add further firepower to the agency’s integrated credentials. This appointment strengthens Haystac’s position as one of Australia’s most strategic communications agencies.
Former head of social at TBWA Melbourne, Pham, is credited with building out the agency’s social division and bringing to life the network’s cultural disruption tool, D-Live. He has since worked extensively with Deepend Melbourne, helping them launch Australia’s first enterprise Voice Experience agency, Versa.
In his new leadership role with Haystac, Pham will oversee the social and digital strategies for clients nationally. He will play an integral role in ensuring that Haystac campaigns are optimised for social media while meeting clients’ objectives and bringing their messages to life in the most shareable ways.
Pham said of his appointment: “Haystac has an incredibly strong team with a foundation of high profile clients. They are nimble, on the pulse of culture and understand how Social and PR can be used strategically to drive brands. I’m excited to join the team, be a part of the broader BWM Dentsu Group, and connect the network of talent across Australia as a unified social business team.”
Speaking of the new appointment, Georgia Bainbridge, Haystac general manager of Content said, “We are thrilled to have Hien join the team. With a national team of 15 social strategists and account managers, we have a strong foundation in delivering integrated campaigns for our clients across social and digital. I’m looking forward to working closely with Hien to bring our capabilities to the next level.”
Announcement of this new, strategic hire comes in light of Haystac’s recent landmark campaign, Project Revoice, in partnership with sister-agency, BWM Dentsu, and coincides with several new social and PR wins for the agency.
British supermarket Marks & Spencer has taken an intellectual property claim against fellow supermarket ALDI over the latter’s Cuthbert The Caterpillar Cake, which they allege is too similar to their own iconic Colin The Caterpillar Cake. Colin the Caterpillar (pictured above) has been a staple of birthday parties across the UK since 1990, when the […]
We all felt helpless in the face of 2020’s constant barrage of disasters and catastrophes. And 2021 hasn’t let up either. Last year, Australian Red Cross experienced its biggest demand since World War II, so it has responded with a new brand campaign bringing attention to this overwhelming feeling and highlighting its 106-year track record […]
As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]