Haystac, part of the BWM Dentsu Group, has rounded out its senior leadership team with the appointment of Hien Pham as head of social.

Reflecting Haystac’s continued evolution and client growth, Pham’s extensive experience will add further firepower to the agency’s integrated credentials.  This appointment strengthens Haystac’s position as one of Australia’s most strategic communications agencies.

Former head of social at TBWA Melbourne, Pham, is credited with building out the agency’s social division and bringing to life the network’s cultural disruption tool, D-Live. He has since worked extensively with Deepend Melbourne, helping them launch Australia’s first enterprise Voice Experience agency, Versa.

In his new leadership role with Haystac, Pham will oversee the social and digital strategies for clients nationally. He will play an integral role in ensuring that Haystac campaigns are optimised for social media while meeting clients’ objectives and bringing their messages to life in the most shareable ways.

Pham said of his appointment: “Haystac has an incredibly strong team with a foundation of high profile clients. They are nimble, on the pulse of culture and understand how Social and PR can be used strategically to drive brands. I’m excited to join the team, be a part of the broader BWM Dentsu Group, and connect the network of talent across Australia as a unified social business team.”

Speaking of the new appointment, Georgia Bainbridge, Haystac general manager of Content said, “We are thrilled to have Hien join the team. With a national team of 15 social strategists and account managers, we have a strong foundation in delivering integrated campaigns for our clients across social and digital. I’m looking forward to working closely with Hien to bring our capabilities to the next level.”

Announcement of this new, strategic hire comes in light of Haystac’s recent landmark campaign, Project Revoice, in partnership with sister-agency, BWM Dentsu, and coincides with several new social and PR wins for the agency.