Haystac Melbourne has announced the promotion of Nicole Hamilton to its head of PR.

Reporting to Haystac’s national general manager, Jason Carnew, Hamilton will join the agency’s national senior leadership team.

“Since joining Haystac, Nicole has consistently impressed us with her leadership capabilities and her relentless drive to deliver highly strategic and integrated campaigns for our clients,” Carnew said.

“She has been instrumental in a series of recent national and local campaign wins that have resulted in an additional six staff joining the Melbourne team over the last two months.

“It isn’t often that you get to work with someone as exceptional across the board as Nicole, and it is a real pleasure to promote her into a senior leadership role.

Commenting on her promotion, Hamilton said: “As the earned space continues to evolve, it’s an exciting time to be working with such a strong team who can create and drive integrated ideas for our clients.