Haystac, part of the BWM Dentsu Group, has bolstered its team with three appointments across PR, social and content to meet continued demand from clients seeking integrated PR solutions.
Jasmin Watts has been appointed to the role of group business director, Melbourne.
Jasmin will be responsible for leading key client accounts, integrated communications strategy and business development. Jasmin’s agency background in London and locally has been focused on driving integration with a focus on public relations and content marketing.
Samuel Stevenson has also joined the agency as national senior social strategist and is responsible for leading social and digital strategy for the business across its Melbourne, Sydney and Brisbane offices. Prior to this, he worked with The Royals, Carat and One Green Bean.
Rounding out the team, Kitch Catterall has joined as Social Content Manager, specialising in influencer and ambassador utilisation, content creation and organic content strategy. Kitch brings her previous agency, in-house and freelance experience to the team, with a focus on content creation, social media management and creative execution.
Haystac MD Simone Pipkorn said the new hires will help build out Haystac’s established expertise.
“Our clients are seeking the benefits of single agency oversight across their communications. With multiple disciplines working cohesively from the outset, we are able to deliver strategic, creative communications programs that are agile and, ultimately, more effective. The appointment of Jasmin, Samuel and Kitch into the business reflects this business growth and supports the team to delivered truly integrated content-led social, PR and influencer engagement for our clients.”
Jasmin, Samuel and Kitch will be based in Haystac’s Melbourne office.