Home » Hays Survey Finds Majority Of Marketing Jobseekers Prioritise Regular Remote Working

3 November, 2020

Hays Survey Finds Majority Of Marketing Jobseekers Prioritise Regular Remote Working

Portrait of modern woman at home teleconferencing with colleagues while cuddling her cat

A new Australian survey by recruitment company Hays has revealed as many as 82 per cent of marketing jobseekers are prioritising regular remote working.

Other key insights of the Hays Barometer Report reveal that marketing and digital jobseekers will prioritise access to online collaboration and communication tools (77 per cent), and work-life balance (75 per cent), when making a decision on their next base of employment.

The media findings come as part of a broad survey from Hays gauging how workplaces have changed as a result of COVID-19, which was completed by more than 4,100 people.

Of these, 966 responded as employers and 3,139 were working professionals.

According to the survey, 71 per cent of jobseekers say job security is far more important to them since the outbreak of COVID-19.

Of the more than 3,000 employees surveyed, Hays found this sentiment to be strongest for professionals working in the ACT (75 per cent), followed by Victoria and NSW (both 73 per cent).

Wellbeing and mental health support is also deemed to be more important now to 61 per cent, followed by regular and transparent communication from employers (60 per cent).

With a significant percentage of people now exposed to remote working, the survey also highlights the growing importance of finding an employer who offers access to online collaboration and communication tools (which is more important to 58 per cent of professionals), trusts their staff (also 58 per cent), provides work-life balance (57 per cent) and offers regular remote working (55 per cent).

These rated well ahead of the salary on offer, which just 37 per cent of those surveyed now consider to be more important.

Furthermore, the survey revealed that almost half (49 per cent) of skilled professionals feel less positive about their career in response to the coronavirus pandemic.

“The COVID-19 pandemic has increased the importance to professionals of working in a secure job,” Hays ANZ managing director Nick Deligiannis said in a statement.

“This crisis has upended the professional lives of many and the shock brought on by rapid change and uncertainty has been unsettling.

“However, confidence will return. Indeed, as we have seen, employers are already returning to growth. In time, competition for the top talent will heat up once more and careers will progress again with certainty.

“For employers, these findings point to the main drivers of your post-COVID-19 attraction and retention strategy.

“After all, retaining top talent has always been of strategic importance, however, it will need to become even more of a priority if organisations are to engage and retain their best people to return to growth as quickly as possible.”

Featured image source: iStock/Drazen_

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