Havas Media Group has announced the appointment of Alex Wollacott (left in main photo) to the newly created role of performance director.
Wollacott brings strategic skills and experience gained over a six year performance media career at Omnicom Media Group’s digital arm, Resolution Australia, where she worked across search, social, programmatic and SEO channels and managed a team to deliver digital strategy and implementation for top tier media clients. In her most recent role as ativation account director, Wollacott led digital activation channels for clients in the tech, FMCG, finance and leisure verticals.
Adam Steward (right), head of performance at Havas Media Group, said: “I’m very excited to work alongside Alex and continue to expand our Performance Media leadership team. Her experience and passion for making media drive success for clients makes her a valuable addition to our rapidly expanding media team. I am looking forward to building on the fantastic momentum that we already have with Alex.”
Wollacott added: “I’m thrilled to be joining an agency with such an impressive reputation for a wide range of capabilities and services. The opportunity to work with Virginia and the team to drive the continued success and growth of the Havas Performance offering was impossible to pass up.”
This news follows the recent announcement of Dan Johns joining Havas Media Group as Managing Partner.
