Havas Media has been named media agency for Ubisoft, a creator, publisher and distributor of interactive entertainment and services.

The contract spanning across 17 countries in Europe and Australia will incorporate Havas Media’s full range of media, digital and specialist services. It will also involve the management and central coordination of all of Ubisoft’s central and local media activation.

Senior vice president sales and marketing at Ubisoft, Geoffroy Sardin said: “We are very pleased to announce our partnership with Havas Media. During the competitive pitch process the team where able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content.

“We believe that Havas Media is the right partner for us to ensure our communications have the greatest possible impact.”

Dominique Delport, global managing director at Havas Media Group commented:  “In our more organic media landscape, the opportunities for forward thinking brands such as Ubisoft are unlimited. They create valuable and shareable content to a digitally active audience and operate in a perpetually evolving entertainment industry.

“Having another trusted partner join Havas Media’s network is also testament to the success of our integrated approach that places content and data at the core of our structure and philosophy.”

The account started April 1st 2015.