Havas Media Wins Ubisoft’s Media Planning And Buying Account

Havas Media Wins Ubisoft’s Media Planning And Buying Account
SHARE
THIS



Havas Media has been named media agency for Ubisoft, a creator, publisher and distributor of interactive entertainment and services.

The contract spanning across 17 countries in Europe and Australia will incorporate Havas Media’s full range of media, digital and specialist services. It will also involve the management and central coordination of all of Ubisoft’s central and local media activation.

Senior vice president sales and marketing at Ubisoft, Geoffroy Sardin said: “We are very pleased to announce our partnership with Havas Media. During the competitive pitch process the team where able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content.

“We believe that Havas Media is the right partner for us to ensure our communications have the greatest possible impact.”

Dominique Delport, global managing director at Havas Media Group commented:  “In our more organic media landscape, the opportunities for forward thinking brands such as Ubisoft are unlimited. They create valuable and shareable content to a digitally active audience and operate in a perpetually evolving entertainment industry.

“Having another trusted partner join Havas Media’s network is also testament to the success of our integrated approach that places content and data at the core of our structure and philosophy.”

The account started April 1st 2015.

Please login with linkedin to comment

fiverr Google Preferred Jules Hall

Latest News

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

Nielsen To Publish Global Annual Environmental, Social And Governance Report
  • Marketing

Nielsen To Publish Global Annual Environmental, Social And Governance Report

Nielsen is releasing its global annual environmental, social and governance (ESG) report to share information in six key ESG topic areas including diversity, equity and inclusion, human capital, governance, data privacy and security, environment, and communities. The report is designed to demonstrate how Nielsen does what it does with responsibly and with integrity—and how that […]

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes
  • Marketing

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company. eMarketer forecasts show digital ad spending in the U.S. will reach $270B in the U.S. by […]