Havas Group Australia Bolsters Research And Insights Capability By Partnering With Glow

Havas Group Australia Bolsters Research And Insights Capability By Partnering With Glow
SHARE
THIS



Havas Group Australia is bolstering its research capability by partnering with Glow, a disruptive research technology company, as part of the group’s continued commitment to invest in data, content and bespoke insight tools.

Through the strategic partnership, Havas Group Australia will leverage Glow’s agile research platform to gain in-depth consumer insights and support clients’ research needs.

Glow’s platform is supported by real-time access to over 800,000 Australians via a unique partnership with global panel data specialist Dynata.

Havas Melbourne Group managing director Matt Houltham said: “Our partnership with Glow will give us the competitive advantage of being able to gather a diverse range of consumer insights to fuel our communications strategies across our media, creative and PR disciplines.

“From behavioural insights that inform target audience definitions to concept testing ad creative, to getting feedback from events and even for more traditional category U&A and brand tracking research, Glow will enable us to get better insights faster and more cost-effectively.”

Glow founder and CEO Tim Clover said: “We are thrilled to partner with the Havas Group Australia because their strategic focus and disruptive approach align with our vision of how to help brands grow by making more informed decisions.”

Glow was founded in 2013 with the goal of lowering the barriers of entry to market research and providing users – from start-ups to large corporations –fast, accurate and actionable insights.

The partnership with Havas Group Australia came hot on the heels of a strong growth phase for Glow.

Please login with linkedin to comment

Glow Havas Research

Latest News

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon
  • Media

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon

MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]

by B&T Magazine

B&T Magazine
EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Technology

Adobe And CBA Team Up To Provide Australians With Free Digital Courses

To help fill the gap between talent supply and demand in Australia, Skill Finder, the government-funded national skills marketplace led by Adobe, has joined forces with the Commonwealth Bank (CBA) to help provide more Australians with access to a wide range of free digital courses. As part of the collaboration, Adobe’s free micro-skills marketplace, Skill Finder, will be incorporated into […]

Startmate Launches Liminal*, Online Event For Women Curious About Ditching Their 9-5
  • Marketing

Startmate Launches Liminal*, Online Event For Women Curious About Ditching Their 9-5

Running from August 16-20,  Liminal* offers an immersive, one-week series of online panels, masterclasses and high-energy breakout sessions with leading startup operators and coaches from across Australia and New Zealand. The event is designed to offer a glimpse into the world of startups to women who are unfulfilled at work or considering a career change, […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

Have You Injected Your Vax Ad? Entries For B&T’s Good AZ Gold Adland Challenge Close Today!
  • Advertising

Have You Injected Your Vax Ad? Entries For B&T’s Good AZ Gold Adland Challenge Close Today!

Do you have a cracking campaign idea on how to move the needle on Australia’s vaccination rollout and remove all that hesitancy around the AstraZeneca shot? Well, this is your moment. We at B&T have created the Good AZ Gold Adland Challenge in the hope of uncovering something special to help us leave lockdowns behind […]

by B&T Magazine

B&T Magazine
D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

Education charity D&AD has announced the launch of the inaugural D&AD Shift with Google program in Sydney.  Running in London and New York since 2016, Shift is D&AD’s free, four-month industry-led night school which aims to uncover, support and ultimately help secure jobs for self-made creative talent without a traditional degree qualification. Supported by the […]

Adam Suckling Steps Down As CEO Of Copyright Agency
  • Media

Adam Suckling Steps Down As CEO Of Copyright Agency

Copyright Agency today announced that after six years as CEO, Adam Suckling has decided not to renew his contract for a further three-year term. Mr Suckling will leave the organisation in February next year, ending a very successful period of leadership of the Copyright Agency.

The Australian Bureau Of Statistics Teams With UM To Launch National Census
  • Campaigns

The Australian Bureau Of Statistics Teams With UM To Launch National Census

The Australian Bureau of Statistics (ABS) and media agency UM have launched one of the most complex media communication assignments in Australia, the 2021 Census. The campaign is designed to support the ABS achieve a 95 per cent participation rate across the country with the roll out across every household and all people aged 18 plus, monitored and followed-up by about 20,000 ABS staff. The campaign’s […]

What’s Next For Email Marketing?
  • Media
  • Technology

What’s Next For Email Marketing?

What's next for email marketing, you ask? Let's hope it's not a return to tacky chain emails with bad jokes.

by B&T Magazine

B&T Magazine