BMF have secured creative duo Nicole Hetherington and Simon Fowler best known for their work on ‘The Most Powerful Arm Ever Invented’ campaign.
The Kiwi team moved to Sydney five years ago, off the back of winning NZ Young Lions competition and have since created unique and effective campaigns for some of Australia’s biggest brands including Sony, Virgin Mobile, eBay and Diet Coke.
During their recent stint at Havas their ‘Save Our Sons’ campaign picked up top honors around the globe, including Australia’s first ever D&AD Black Pencil for innovation. It featured a petition-signing robot created with Finch that hand wrote over 32,000 signatures on behalf of Jacob Lancaster, a Sydney boy with Duchenne Muscular Dystrophy.
Cam Blackley, BMF executive creative director said: “The addition of Simon and Nicole’s brains is a real coup. They fit my criteria of being truly talented, genuinely nice people who enjoy a lager. I like the way things are shaping up around here.”
Simon Fowler said of his appointment: “We’re incredibly excited to be working under Cam, BMF is a killer agency and we’re stoked to be a part of it.”
You could say that Helen Xue has experienced a rapid career trajectory, although that might be somewhat of an understatement. In the space of five years, she successfully progressed from an Intern at Atlassian to the Chief of Staff for Platform and Enterprise (which included a move from Sydney across the Pacific to San Francisco). […]
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