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Reading: Havaianas Rethinks Instagram Stories With ‘TAP TAP TAP’
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B&T > Advertising > Havaianas Rethinks Instagram Stories With ‘TAP TAP TAP’
AdvertisingMedia

Havaianas Rethinks Instagram Stories With ‘TAP TAP TAP’

Staff Writers
Published on: 11th June 2019 at 9:03 AM
Staff Writers
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With the growth of Instagram Stories, tapping the screen to flip through content has become habit.

And it was that very habit that inspired Havaianas to explore the format in a new way, to tell stories like never before.

Called “TAP TAP TAP,” the short uses users’ contact with the screen to speed up the animation.

The project is made up of more than 90 illustrations.

As users “skip” through them, they interact with the next image, creating the illusion of movement.

TAP TAP TAP was developed by AlmapBBDO with illustrations by LOBO/Vetor Zero.

The story of the short touches on the brand’s global concept of inviting everyone to feel the spirit of Brazilian summer, no matter what season it may be.

The protagonist goes from a grey daily routine, with lots of tasks and not much time to relax, to a sunny, happy beach, all after putting on a pair of original sandals from Brazil.

You can check out the Instagram story here.

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TAGGED: Havaianas, Instagram, stories
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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