The Haus is thrilled to announce that three of its specialist agencies will be teaming up to launch rapper/actor/entrepreneur Jaden Smith’s disruptive water company into the Australian market.
The three agencies are brand experience and engagement marketing agency, Banter; integrated social agency, GROUND; and consumer communications agency, Hausmann.
After successfully launching into the US and UK markets, JUST is set to launch into Woolworths & 7-Eleven nationally in February.
The brand is on a global mission to reduce plastic pollution by offering a more sustainable option for bottled water for on- the- go consumption.
Each bottle of JUST contains 100 per cent responsibly-sourced Australian spring water which is packaged in a Tetra Pak renewable paperboard carton with a cap made of sugarcane.
The Haus CEO Judi Hausmann commented: “We are delighted to have the opportunity to work with Jaden Smith and his inspirational company to help launch this product which helps take care of our planet.
“We love working with companies who want to make a difference!
“We are very proud that JUST recognised the power of our three specialist agencies working together as a ‘one-stop-shop’ and awarded us the business in a competitive pitch process.”
JUST vice president, brand & product strategy Kara Rubin said: “JUST is thrilled to be bringing a more sustainable, locally sourced packaged water option to Australia.
“The Haus team impressed us with their creativity, enthusiasm and breadth of capabilities.
“We’re very much looking forward to having them put those ideas and resources to work on building an exciting, distinctive and memorable launch.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]