Hat-trick for Porter Novelli Melbourne at Victorian PRIA awards

Hat-trick for Porter Novelli Melbourne at Victorian PRIA awards
SHARE
THIS



Porter Novelli Melbourne won three gongs at the 2014 Public Relations Institute of Australia Victorian Golden Target Awards, making it the most awarded agency at the state’s industry awards.

The team won best Government Sponsored Campaign for Every Greyhound Has a Story, was Highly Commended in the PR Consultancy of the Year category and saw account manager Katie Sheppet Highly Commended as Emerging PR Practitioner of the Year.

Every Greyhound Has a Story took a Greyhound Racing Victoria (GRV) brief to help dispel myths around greyhounds as pets, and drive increased adoptions from GRV’s Greyhound Adoption Program (GAP). The centrepiece was a photographic essay and exhibition that showcased the unique bond shared by adopted greyhounds and their new families. The campaign saw a record 536 adoptions in 2013-14, with 200 greyhounds adopted in the three months following the ‘story’.

Porter Novelli’s PR Consultancy of the Year plaudit supported its breadth and depth of original, intelligent client work, which combines social change, corporate affairs and consumer marketing. With clients as diverse as Bupa, Novion Property Group, the Grains Research and Development Corporation, St Vincent De Paul Society Victoria, the Victorian Department of State Development, Business and Innovation (DSDBI) and Warner Brothers Consumer Products, the agency was recognised for combining exemplary client work with a collaborative and intelligent working culture, already recognised by its Employer of Choice status with the Australian Business Awards.

As well as celebrating the agency’s collective success, PRIA Victoria recognised Katie Sheppet with an Emerging PR Practitioner of the Year award. Katie joined Porter Novelli in early 2014 and has played a significant part in Porter Novelli Melbourne’s pop-up PR agency, jack+bill, which provided pro-bono PR support to three crowd-funding campaigns with partner Pozible.

“PRIA awards are a great acknowledgement from our peers for the thoughtfulness and creativity we bring to our work, the passion we have for our clients, and the unique culture we have in the business,” said Peter Kent, Porter Novelli Melbourne managing director

“Full credit to the entire Melbourne team, who have continued to deliver ambitious and innovative work throughout 2014.”

Please login with linkedin to comment

Relocation Tom Dery

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo