Hasbro Australia Appoints Access PR
Hasbro Australia has appointed Access PR to work on its Games portfolio, including iconic brands Monopoly, Connect 4, Jenga, Operation and more.
Access started working on Hasbro’s ‘Bring Home the Fun’ campaign during COVID-19 lockdown, with board games enjoying a major resurgence in popularity, and is now launching the campaign for Monopoly’s 85th anniversary.
“It’s fantastic to work with a company like Hasbro that continues to bring fun and connection to family and friends. Not to mention the Access team is now a band of Monopoly experts – don’t buy utilities is our hot tip,” said Access PR CEO Andrea Kerekes.
Hasbro Australia Brand Publicity & One Voice Marketing Manager Jenny Lacey said: “Monopoly’s 85th Anniversary is a major milestone and we’re excited to work with the team at Access PR to create plenty of buzz and awareness around what we’re doing to celebrate.”
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