Harvey Norman Was The Biggest Digital Advertiser During Tokyo Games, As Top 10 Spenders Revealed

Harvey Norman Was The Biggest Digital Advertiser During Tokyo Games, As Top 10 Spenders Revealed

Digital marketing intelligence platform Pathmatics has revealed that Harvey Norman was the biggest spender on digital advertising during the Olympic Games.

With so much uncertainty around whether the Games would go ahead this year, along with global brands such as Toyota publicly distancing itself from the event due to concerns about brand damage, the show did go on.

Here are the top 10 Aussie brands that backed what has arguably been the most anticipated Olympics Games in history.  The ad spends are estimates across desktop and mobile display and video, and Facebook.

Olympics-related ad spend from Australian brands

Most used words in Olympics-related ad creatives from Australian brands

Commenting on the numbers, Eugene du Plessis, Pathamtics regional director, said: “With so much uncertainty surrounding whether The Tokyo Olympics 2020 would go ahead, many brands were reluctant to get involved.

“However, this proved to be the golden games for Australia, matching our nation’s best performance for gold medals since the 2004 Olympics in Athens. The brands that stuck with Australia – such as Coca Cola and GoDaddy who are Australian Olympic Committee partners – have certainly reaped the rewards.

“With spectatorship entirely virtual this year, more people than ever tuned in digitally to watch the Games, unlocking new opportunities that brands can tap into for the upcoming Paralympic,” du Plessis said.




Please login with linkedin to comment

2020 Tokyo Olympics Games pathmatics

Latest News