Droga5 has unveiled its first work for iconic motorcycle brand Harley-Davidson after winning the account last February.
The stunning 60-second cinematic spot plays on the freedom riding a Harley can bring all the while having a less than subtle dig at our social media addictions.
The Harley might be as American as apple pie, however, the spot was actually filmed in and around Prague.
Commenting on the work, Droga5 creative director Thom Glover told Muse: “There is something exhilarating about feeling yourself go that fast in a closely built European city. When the buildings have character, the stakes feel higher.”
Check it out below: