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Reading: Harley-Davidson Skewers Social Media In Stunning First Work From Droga5
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B&T > Campaigns > Harley-Davidson Skewers Social Media In Stunning First Work From Droga5
Campaigns

Harley-Davidson Skewers Social Media In Stunning First Work From Droga5

Staff Writers
Published on: 12th February 2020 at 11:00 AM
Staff Writers
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Droga5 has unveiled its first work for iconic motorcycle brand Harley-Davidson after winning the account last February.

The stunning 60-second cinematic spot plays on the freedom riding a Harley can bring all the while having a less than subtle dig at our social media addictions.

The Harley might be as American as apple pie, however, the spot was actually filmed in and around Prague.

Commenting on the work, Droga5 creative director Thom Glover told Muse: “There is something exhilarating about feeling yourself go that fast in a closely built European city. When the buildings have character, the stakes feel higher.”

Check it out below:

 

 

 

 

 

 

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TAGGED: Ad campaigns, Droga5, harley-davidson
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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