Hardie Grant Media has today announced the acquisition of a majority shareholding in motion content studio, SHERPA.
As one of Australia’s leading content and publishing agencies, Hardie Grant Media has seen an opportunity to build on their expert editorial and storytelling skills and extend to rich media formats such as video.
The alignment between the companies was evident to managing director of Hardie Grant Media, Nick Hardie-Grant, who after working with SHERPA for over two years recognised the shared benefits and decided to make it a more permanent relationship.
“The growing scope of content marketing agencies means there’s a lot of opportunities out there to play a more important role in our clients’ marketing mix.
“Video has been the most obvious extension for us for a while now and we’re looking forward to working more closely with the SHERPA team.
We’re both committed to creating quality content that gets results, and culturally share a lot of characteristics too,” Hardie-Grant commented.
SHERPA MD Andrew Coyle commented, “Hardie Grant Media’s hunger to tell stories and be innovative in a crowded media landscape drew strong parallels with us – it’s never been more important to make emotive connections between brands and their audiences.
“SHERPA has always been agile, independent and gave our customers direct access to the best creative minds.
“Our partnership builds on this approach and opens up more opportunity globally.”
SHERPA will form part of the Hardie Grant Media group, with each business having headquarters in both Melbourne and Sydney.
This announcement follows recent news by Hardie Grant Media that they have launched a new PR and events agency, tide.pr.
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]