After winning the pitch for Green’s Baking last year, Hardhat has released the ‘Green’s Behind The Scenes’ campaign.
The campaign is a series of short films depicting the effort that goes into perfecting every Green’s recipe. It began rollout on February 7th.
Peta Allsop, Head of Marketing and Innovation at Green’s Baking said, “We felt that Hardhat were aligned in our mission to juggernaut Green’s presence as a great Aussie brand.”
Hardhat collaborated with animation agency Flux to create the videos.
Glenn Dalton, Executive Creative Director of Hardhat said, “the brand campaign was created with the behavioural insight of ‘Effort Bias’ in mind, championing the extra attention, dedication, and care that Green’s put into their yummy products”.
Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani.
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