Over the weekend Twitter’s social livestreaming service, Periscope, celebrated its first birthday. B&T’s favourite Periscope stream was the live stream of a puddle in Newcastle, UK.
In a blog post, Team periscope said: “Saturday marked one year since we released Periscope to the world. We’ve come a long way since then and we have you, our community, to thank.
“We’re proud of what we’ve built together and we’re excited to share just how far we’ve come. As of today, over 200 million broadcasts have been created on Periscope and over 110 years of live video are watched every day on iOS and Android.”
According to a Twitter blog post, “Australians have embraced Periscope over the past year as live video broadcasts have become part of the community.
“Whether it’s getting a front row seat on the @myer runway as they launch their new fashion season, cheering on Paralympian @kurtfearnley from starting line to victorious finish at the Blackmores Wheelchair Marathon, or taking an underwater adventure with intrepid traveller @mitchoates as he broadcasts the world’s first underwater and surfing Periscopes – Australians love Periscope.”
Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]
Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]