Havas Runs Away With Puma Global Media

Havas Runs Away With Puma Global Media

Havas has scored athletic brand Puma’s global media account, following a competitive pitch.

The account was originally held by Publicis’ Blue 449.

In a statement, Puma said the media review was part of a larger strategy which seeks to “transform its consumer marketing approach and deepen its legacy as one of the world’s leading sportswear brands”.

It is understood the account is worth more than $150 million globally.

Commenting on the win, Havas Media global CEO Peter Mears said: “Data and performance marketing are increasingly important, but it’s creative, strategic use of media that matters to consumers, and that can help the brand succeed.”

On a local level, Oroton bagged Host/Havas to help transform the 80-year-old business’ vision, brand, and approach to market a fortnight ago.

Host/Havas will support key development areas within Oroton’s business strategy, including the development of a business vision, customer segmentation and a technology roadmap.

Oroton CEO David Kesby said: “A major part of the transformation will be in digital, both in developing a world class user experience, capitalising on data to drive smart CRM and, later, expanding our omni-channel experience internationally.

“We’re thrilled to have Host/Havas on board to help us transform our business and make it a reality.”




Please login with linkedin to comment

Havas Host/Havas proton PUMA

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]