Over Half Of Australian Business Leaders Not Ready To Innovate

Over Half Of Australian Business Leaders Not Ready To Innovate
SHARE
THIS



The majority of business leaders have revealed they are not prepared, nor have initiatives in place, to implement innovation in their company, according to a recent survey of Australian business leaders.

The survey, conducted by Squiz, the Australian company powering digital transformation for its clients, surveyed 150 Australian business directors, owners, and senior managers across 10 different sectors.

The results highlighted only 45 per cent of business leaders said their business is ‘very receptive’ to innovation while 10 per cent said they are ‘not very’ or ‘not receptive at all’. Furthermore, just over a third (37 per cent) think their company is currently taking advantage of the way the digital world is moving.

In the same survey, 56 per cent of respondents claimed innovation through digital is the key to keeping up with competitors and driving business forward in the 21st century, highlighting the disconnect between business leaders’ aspirations and their actions.

“Results like this shed light on the slow pace at which Australian are businesses responding to the changing digital landscape,” said Robin Marchant, global marketing director of Squiz.

“While most businesses aren’t innovating, there’s an obvious understanding that they need to be. We need to start walking the walk when it comes to adopting digital technologies to remain competitive.”

When asked if their business models have changed within the last 10 years, 15 per cent recorded no change at all, suggesting there is still a significant portion of Australian businesses failing to adapt to changes in the technology and business landscape.

“How businesses operate has dramatically changed in the last 10 years. For so many respondents to admit they’ve failed to alter their business model in the last decade is astounding. The rapid pace of change the digital landscape has endured in the past 12 months alone is evidence enough that agility is a key requirement for businesses hoping to survive in the ever-evolving 21st century,” continued Marchant.

“Businesses that are agile and constantly adapting to customer needs will witness innovation as a natural part of their company model, rather than those that oppose change and try to fit so-called innovation into dated processes and products.”

 

Please login with linkedin to comment

gag brochures robin marchant

Latest News

UK Mobile Game Advert Accused Of Condoning Violence Against Women Banned
  • Media

UK Mobile Game Advert Accused Of Condoning Violence Against Women Banned

A now banned ad for mobile game Gold and Goblins features a man readying to strike an unsuspecting woman over the head with a chair. The advert which appeared in the games ‘Hooked Inc: Fishing Games’ and ‘Quizzland’  has been accused of “trivializing and condoning” domestic violence. The Gold and Goblins ad began with a […]

by B&T Magazine

B&T Magazine
Numbers Are Important But Relationships Are Imperative
  • Opinion

Numbers Are Important But Relationships Are Imperative

Hamish Thomson, author of It’s Not Always Right to be Right, is a former regional president and global brand head for Mars Incorporated (UK, Australia, Chicago), a senior sales and marketing lead for Reebok International (England and the Netherlands) and an account exec in the London advertising scene. In this guest post, Thomson says you […]

Opinion

by B&T Magazine

B&T Magazine
A Creative’s Top Tips On How To Be A Better Client
  • Opinion

A Creative’s Top Tips On How To Be A Better Client

In this guest post, Tim Dyroff (main photo), creative director at Resolution Design, talks what things should a prospective client consider when building relationships with their creative partners… Within the post-production industry you can be sure you will encounter the good, the bad, and the ugly with any given client. From feedback to briefing, issues […]

Opinion

by B&T Magazine

B&T Magazine
The Gerety Awards Announce All-Star Jury For 2022
  • Media

The Gerety Awards Announce All-Star Jury For 2022

The Gerety Awards have announced an all-star jury lineup for 2022, including Australia’s own Tara Ford. The annual awards are the only creative prize to reward the best in advertising from the female vision. The jury for 2022 includes some of the most respected leaders from the advertising and marketing world. Representing Australia on the […]

GAY TIMES And Grey London Launch New Campaign To Support Trans Rights
  • Campaigns

GAY TIMES And Grey London Launch New Campaign To Support Trans Rights

GAY TIMES and Grey London have launched Amplifund campaign, ‘Incomplete Without the T’ at GAY TIMES Honours in response to increased transphobia and hate in the global media. This year has become the deadliest on record for trans people, with the community increasingly facing transphobia and hate from both the media and right-wing groups. Controversial […]

Podium Announces Australia’s ‘Most Loved Local Businesses’
  • Campaigns

Podium Announces Australia’s ‘Most Loved Local Businesses’

Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]

Decoding Creativity And Effectiveness
  • Advertising
  • Campaigns
  • Media

Decoding Creativity And Effectiveness

Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’… When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]

UnLtd Announces Open Applications For 2022 ‘Ambassador For Good’ Program
  • Media

UnLtd Announces Open Applications For 2022 ‘Ambassador For Good’ Program

UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]