Habitat has partnered with Roadshow Films and OMD to promote the re-imagining of the iconic 1988 horror film, Child’s Play.

A large toy department installation will be created showcasing the new life-size Buddi dolls and whether you know the classic film or not, the activation could have you hearing the scurrying footsteps of the doll behind you if you’re not careful!

The film, a contemporary re-imagining of the 1988 horror classic film, Child’s Play, follows Karen, a single mother who gifts her son Andy a Buddi doll, unaware of its more sinister nature.

Directed by Lars Klevberg, the cast includes Aubrey Plaza as Karen Barclay, Andy’s mother, Gabriel Bateman as Andy, Brian Tyree Henry as Detective Mark Norris and Mark Hamill as the voice of Chucky.

Child’s Play opens in cinemas nationally on June 20, 2019.

The installation will be live from Tuesday 18th June until Friday 21st June.