To commemorate the centenary of ANZAC Day, Legacy and GPY&R Melbourne have re-told the story of the Gallipoli landing as it happened 100 years ago to the day, by creating ‘Letters of Gallipoli’, a podcast designed for social media and radio.
Working with the Australian War Memorial, GPY&R researched the letters and diary entries written by Australians while they were aboard ships, stuck in the trenches and wounded in hospital beds. They were curated into a chronological time line, documenting the events as they happened a century ago, through the very personal accounts told by soldiers in their letters to loved ones.
By transforming these written records into a modern medium, it’s now possible to join the soldiers as they sailed from Australia to Egypt, and ensure their stories are never forgotten.
Each episode gives a personal account of the Gallipoli campaign from the Australian soldiers who were there 100 years ago. Put in your headphones and carry their stories with you.
The episodes can be heard and shared at lettersofgallipoli.com and all proceeds go to Legacy.
Executive Creative Director: Ben Coulson
Copywriter: James Wills
Art Director: Joe Sibley
Executive Agency Producer: Romanca Jasinski
Senior Account Executive: Kelly Brigham
Senior Account Executive: Emma Lazarou
Sound Studio: Flagstaff Studios
Sound Engineers: Paul Le Couteur, Dee Gjedsted, Stevo Williams
Studio Producer: Ceri Davies
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]