Gumtree Australia is celebrating Christmas by spoiling its community with a twelve-day giveaway of gifts, all sourced from the community marketplace. Worth more than $50,000 in value, the prizes feature a Tiffany Engagement ring, iPhone 7, Harley Davidson motorbike and an Audi A1 Car.
From 1 December, Gumtree will launch its 12 Days of Giftmas competition which will see a daily prize listed on the site for one lucky searcher to find and win.
The prizes feature both brand new and pre-loved items from the Electronics & Computers, Clothing & Jewellery, Sport + Fitness, Books, Music & Games, Baby & Children, Home & Garden and Cars & Vehicles categories.
Gumtree’s recent Smart Santa survey revealed that Australians spend a staggering $10 billion dollars on presents alone, equating to more than $700 per person. With more than 2.5 million live listings across Australia, the community marketplace is encouraging the nation to think ‘Gumtree this Christmas’.
James Walmsley, senior marketing manager for Gumtree said, “The competition and wider marketing campaign aims to showcase the range of quality items on Gumtree which we believe make perfect Christmas gifts.
“We’re also spreading a bit of Christmas cheer with the chance to win some of the items, including an Audi A1 worth more than $20,000!
“Our research shows that more people are open to both giving (75 per cent) and receiving (54 per cent) second hand gifts this Christmas so it’s a good time to remind them about not only the money they could save but the quality of the items available on our site.
“We know that Christmas puts a strain on finances for nine out of ten Australians, so we’re encouraging savvy shoppers to shop affordably and locally this Christmas.”
The promotion will run across owned channels and is supported with a suite of digital executions created by Naked Sydney, with media buying from PHD, and social and PR by Edelman Australia.
Please login with linkedin to commentLet a bear sh!t in the woods
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]