Gumtree Announces Two New Senior Hires

Gumtree Announces Two New Senior Hires

Gumtree Australia has named two fresh faces joining the team today, with the appointment of Luke Miller as Chief Operating Office and Nick Ellery as Senior Digital Performance Manager.

Miller assumes responsibility of managing the growth of Gumtree Australia in 2017 and overseeing the company’s technology, marketing, product and CS functions, while Ellery will take the wheel on the CRM, social, search and performance marketing arms of the business.

Miller brings 15 years’ experience within the technology and IT Industry across Australia, The Netherlands, USA and Italy, with 11 of these years have been spent within eBay Inc, covering a wide spectrum of digital marketing areas and general management for the local classifieds business. Most recently Miller was the general manager of Kijiji Italia, a subsidiary brand of eBay Classifieds Group.

Ellery boasts 10 years’ experience within the digital marketing space, spanning a wide array of industries including technology, consumer durables and FMCG, working at Pharma Laboratories and most recently, his role as the head of digital for LG Electronics Australia.

Gumtree Australia’s general manager Martin Herbst said, “These two key appointments come at an exciting time for Gumtree Australia, as the site continues to grow and advance the way we connect our community to buy and sell.

“Our site now attracts more than 7 million unique visitors per month and there are more than 2.5 million live listings, so I’m looking forward to the developments these two roles will bring to the business.”

Commenting on his appointment Miller said, “We’re a values driven company and it’s this very reason that I am still here 11 years on. We’re about enabling commerce to thrive in places which wouldn’t have done so 20 years ago. I’m excited to continue to drive more engaged Australians to this vibrant community marketplace in new and interesting ways.”

Ellery echoed Mr. Miller’s statement commenting, “I’m pleased to be joining Gumtree Australia at such an exciting time. Gumtree is a product that I have used for years and the opportunity for growth is tremendous. As a marketer, Gumtree’s ability to collaborate with its community to create a seamless user experience across both marketing and product is exciting.”


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