B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • oOh!Media
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “Have A Pint Of Carlsberg”: Guinness Tells Customers To Drink Rival Following World Cup Defeat
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > “Have A Pint Of Carlsberg”: Guinness Tells Customers To Drink Rival Following World Cup Defeat
Media

“Have A Pint Of Carlsberg”: Guinness Tells Customers To Drink Rival Following World Cup Defeat

Staff Writers
Published on: 21st October 2019 at 12:28 PM
Staff Writers
Share
1 Min Read
SHARE

There’s no easy way to cope with your national sporting team getting knocked out of major World Cup.

Indian cricket fans have been known to burn effigies of their heroes, while Italian football fans treat major losses as national tragedies.

But Irish beer company Guinness reacted to the New Zealand All Blacks knocking the Irish ruby team out of the Rugby World Cup on the weekend in a relatively classy way – encouraging fans to drink a rival beverage.

“Have a pint of Carlberg,” the world-renowned stout maker said in a Twitter post.

“We’re officially done with the colour black today.”

https://twitter.com/GuinnessIreland/status/1185529810342285312?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1185529810342285312&ref_url=https%3A%2F%2Fwww.thesun.ie%2Fsport%2Frugby-union%2F4678514%2Fguinness-carlsberg-ireland-new-zealand-rugby-world-cup%2F

Part of the Diageo company, it arguably would have been more on-brand for the Guinness to recommend a pint of Harp Lager, however, it is likely Carlsberg’s famous green bottles and cans factored into consideration.

The post, which has so far been retweet 5,400 times, garnered widespread support for the brand.

“Love it. Guinness are always bang on the money with their ads,” said one user.

“They nail the marketing every time!” said another.

New Zealand will play England this weekend for a spot in the World Cup final.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Beer, guinness
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Nine Hires Boomtown’s Brian Gallagher Amid Plans To Spin Off Radio Arm 
23/05/2025
Powering A New Era Of Digital Retail: Clemenger Group’s LEVO Named Exclusive APAC Launch Partner For Optimizely & Commercetools’ Global Strategic Partnership
23/05/2025
reddit-hero (1)
Reddit Expands Shopping Tools With Full Launch Of Dynamic Product Ads & Smartly Integration
23/05/2025
Former U.S. Vice President Kamala Harris Headlines The Upcoming Australian Real Estate Conference, Whilst News Australia Has Revealed Its Planned Content
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?