There’s no easy way to cope with your national sporting team getting knocked out of major World Cup.
Indian cricket fans have been known to burn effigies of their heroes, while Italian football fans treat major losses as national tragedies.
But Irish beer company Guinness reacted to the New Zealand All Blacks knocking the Irish ruby team out of the Rugby World Cup on the weekend in a relatively classy way – encouraging fans to drink a rival beverage.
“Have a pint of Carlberg,” the world-renowned stout maker said in a Twitter post.
“We’re officially done with the colour black today.”
— Guinness Ireland (@GuinnessIreland) October 19, 2019
Part of the Diageo company, it arguably would have been more on-brand for the Guinness to recommend a pint of Harp Lager, however, it is likely Carlsberg’s famous green bottles and cans factored into consideration.
The post, which has so far been retweet 5,400 times, garnered widespread support for the brand.
“Love it. Guinness are always bang on the money with their ads,” said one user.
“They nail the marketing every time!” said another.
New Zealand will play England this weekend for a spot in the World Cup final.