There’s no easy way to cope with your national sporting team getting knocked out of major World Cup.
Indian cricket fans have been known to burn effigies of their heroes, while Italian football fans treat major losses as national tragedies.
But Irish beer company Guinness reacted to the New Zealand All Blacks knocking the Irish ruby team out of the Rugby World Cup on the weekend in a relatively classy way – encouraging fans to drink a rival beverage.
“Have a pint of Carlberg,” the world-renowned stout maker said in a Twitter post.
“We’re officially done with the colour black today.”
— Guinness Ireland (@GuinnessIreland) October 19, 2019
Part of the Diageo company, it arguably would have been more on-brand for the Guinness to recommend a pint of Harp Lager, however, it is likely Carlsberg’s famous green bottles and cans factored into consideration.
The post, which has so far been retweet 5,400 times, garnered widespread support for the brand.
“Love it. Guinness are always bang on the money with their ads,” said one user.
“They nail the marketing every time!” said another.
New Zealand will play England this weekend for a spot in the World Cup final.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]