Luxury global fashion brand, Gucci, has tapped into the idea of revolution for its latest campaign that is a direct nod to the Paris student riots in 1968.
The big-budget and the authentically shot ad is titled GucciDansLesRues (“Gucci in the Streets”) and is largely ironic – poor students in haute couture fashion – but undoubtedly plays into the feelings of unrest (see the #MeToo movement) that is the current cultural norm and advertising “go to”.
The ad was shot by British fashion photographer and film director, Glen Luchford, and comes with a thumping soundtrack to boot. Check it out below:
