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Reading: The Guardian Takes Legal Action Against Rubicon Project
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B&T > Advertising > The Guardian Takes Legal Action Against Rubicon Project
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The Guardian Takes Legal Action Against Rubicon Project

Staff Writers
Published on: 29th March 2017 at 11:47 AM
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British news giant The Guardian is preparing to sue ad tech provider Rubicon Project, claiming the company did not disclose fees it levied on advertisers looking to buy the newspaper’s online inventory, according to reports.

Business Insider understands The Guardian is due to file its legal papers at the UK High Court’s Chancery Division.

A spokesperson for The Guardian confirmed with Business Insider that the news publisher “has commenced proceedings against Rubicon Project for the recovery of non-disclosed buyer fees in relation of Guardian inventory”.

The amount The Guardian is looking to recuperate from the supply-side ad platform is in the single-digit millions, and spreads back over a number of years, according to Business Insider.

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TAGGED: Advertising Standards Bureau, Digital Advertising, PartnerReach
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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