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Reading: The Guardian Launches New VR Project To Show How Newborns View Life
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B&T > Media > The Guardian Launches New VR Project To Show How Newborns View Life
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The Guardian Launches New VR Project To Show How Newborns View Life

Staff Writers
Published on: 12th April 2017 at 10:06 AM
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The Guardian has announced the launch of its third virtual reality (VR) project which enables viewers to explore how a baby sees the world during the first six months of life.

 Drawing on academic research, First Impressions allows viewers to relive the dramatic visual development that happens over this time.

First Impressions also examines the importance of social interaction and the negative impact that child neglect can have on neural development during this crucial period.

The voice of Charles Nelson, professor of pediatrics at Harvard, guides viewers through First Impressions, explaining the impact on brain development, behaviour and social functioning in children if they are deprived of responsive care and social interaction during this formative time.

Created by The Guardian’s in-house VR team, First Impressions is one of a series of six editorially independent VR films that it will launch on the Google-owned Daydream.

Francesca Panetta, executive editor of VR at Guardian News & Media, said: “First Impressions is a beautiful portrayal of the first six months of life and gives viewers a real insight into a period of crucial development which we have all experienced but aren’t able to recall.

“It’s another example of The Guardian’s innovative storytelling through VR, using this technology as a tool to bring new experiences to life for viewers.”

Nelson added: “First Impressions has much to commend it for anyone interested in infant development. The ability to explore the world through the eyes of a baby offers an unprecedented opportunity to really understand how they see and experience the world.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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