B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: GTB Launches Integrated Campaign For Ford’s New Ranger Raptor
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > GTB Launches Integrated Campaign For Ford’s New Ranger Raptor
AdvertisingCampaigns

GTB Launches Integrated Campaign For Ford’s New Ranger Raptor

Staff Writers
Published on: 9th October 2018 at 10:48 AM
Staff Writers
Share
2 Min Read
SHARE

Ford has unveiled its new breed of vehicle, the Ranger Raptor, to the Australian market with an integrated campaign via WWP agency GTB.

To showcase the unique capabilities of this vehicle, GTB took a cross-channel approach. Content includes a series of videos highlighting the capabilities of the Ranger Raptor to speak to core buyers directly.

https://www.youtube.com/watch?v=KQ3UIfxY7dI

https://www.youtube.com/watch?v=cNHyZ4PxgDE

Tony Jordan, marketing communications and brand strategy manager at Ford Australia, said the campaign takes a cinematic approach to the creative.

“Our goal with this is to grab the attention of anyone who sees it and showcase the credibility and innovation that Ranger Raptor brings to the category,” he said.

“We’re thrilled to share this, and to continue to push the limits of what Ford can offer to its customers.”

Anuj Mehra, lead strategist at GTB, said the campaign doesn’t tell Aussies that the Ranger Raptor is one-of-a-kind.

“It shows them. When you have a product like this, you step out of the way and let the truth speak for itself,” he said.

“Eschew advertising hyperbole and over claim. The Ranger Raptor breaks the mould. The advertising simply gives credence to this fact.”

CREDITS

Client: Ford Motor Company

General manager of marketing: Daniella Winter

Marketing strategy and communications manager: Tony Jordan

Marketing communications manager: David Noonan

Marketing analyst: Thomas Smith

Agency: GTB

Media director: Mark Bennett

Offline media director: Libby Shaw

Digital media manager: Kate Emberley

Executive creative director: Jon-Paul Jacques

Creative group head: Michael Mulcahy

Associate creative director: Andy Segal and Chris Hince

Senior creative: Tim O’Shea

Senior producer: Zaylee Saydam

Head of strategy: Anuj Mehra

Account director: Blade Griffiths

Account manager: Rima Gurbani

Account executive: Michelle Ho

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ford, GTB
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Cannes Diary: Tuesday
19/06/2025
TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?